Bristol Hotels and Resorts
Wants You!!!
GREAT PAY, GREAT BENEFITS, GREAT
JOBS!!!!
The saying goes, "if you
enjoy your job you'll never work a day in your life!".
Do
you enjoy your job?
Does
your job present the opportunity for growth?
Are
you paid well above industry average?
If you answered NO to any of the above questions, you owe it to yourself
to apply with Bristol Hotels and Resorts.
At Bristol you will be presented
with a friendly work enviornment, fair pay, and great benefits. Imagine
being able to vacation at any of over one hundred Bristol properties -
for $15 to $25 per night!!
Don't wait any longer!! Call
1-888-555-1212 now!! Or, visit the Bristol Hotels and Resorts website by
clicking below.
Monroe's Motivational Sequence
-
ATTENTION: The heading "Bristol
Hotels and Resorts Wants You!!!" is an attention graber. The larger
font makes it stand out so it is sure to be read. The excessive use
of exclaimation points at the end also draws the readers eyes to the words.
The line "GREAT PAY, GREAT BENEFITS, GREAT JOBS!!!!" is also meant to capture
the readers attention. The use of all capital letters and more excessive
exclaimation points will once again lead the reader to read this line and
continue through the web page.
-
NEED: The saying, "if you
enjoy your job you'll never work a day in your life!", provokes the reader
to feel the need to enjoy his or her job. I think everyone would
admit that it would be great to truly enjoy a job. The questions
that follow further evoke this feeling of neediness. The questions
get the reader thinking, and wanting, or needing, to have a job they enjoy.
-
SATISFACTION: Now the reader feels
as though they need a new job, one they enjoy. Enter Bristol Hotels
and Resorts. The line, "If you answered NO to any of the above questions
you owe it to yourself to apply with Bristol Hotels and Resorts.", lets
the reader know how to satisfy their new need.
-
VISUALIZATION: Next the reader is
once again reminded of the wonderful work enviornment that Bristol can
provide. The best part of the visualization section comes as the
reader is told to "Imagine being able to vacation at any of over one hundred
Bristol properties - for $15 to $25 per night!!". The map of the
locations scattered all over the United States, and the pictures of the
different Bristol properties will excite the readers and further pursuade
them to apply with Bristol.
-
ACTION: At the bottom of the page
the reader is told not to wait any longer, and to call now. This
is the action that the entire commercial is striving to promote.
Two methods of taking the action are provided. The user can choose
to call the toll-free number provided or go to the website.